Nikon buys Red : what does that mean for event videography?

In a surprising turn of events, Nikon has bought camera manufacturer RED. What does it mean for professional videos and the wider industry?

Since RED produces high-res video cameras, Nikon high join the cinema camera market. Nikon will probably now or in the future, gain access to RAW internal recording capabilities, which means high film quality.

Thanks to the acquisition, we can foresee Nikon mirrorless cameras to have built-in REDCODE RAW recording capabilities, as well as access to some amazing sensor tech.

Although, only super high level events look for film quality for their videos, the impact of the acquisition will definitely impact the future of videos in all industries, including events.